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      <image:caption>Inspirado en los colores y textura de la paja toquilla. Este material es usado para realizar el emblemático sombrero ecuatoriano que ha sido exportado a nivel mundial, también conocido como Panama Hat.</image:caption>
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      <image:caption>Amor, azul y capas de ropa. Editorial para San Valentín 2018.</image:caption>
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      <image:caption>Jugando con el viento, las texturas y nuestro encuentro con Gigi Roseney en New York.</image:caption>
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      <image:caption>Colaboración con Adidas Ecuador y Zara.</image:caption>
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      <image:caption>Colaboración con NIKE Ecuador para el lanzamiento de sus nuevos modelos de AIRMAX con una nostalgia noventera.</image:caption>
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      <image:caption>Campaña para RUNWAY 2017. Runway es un evento con pasarelas y workshops que buscan impulsar la moda en el Ecuador.</image:caption>
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      <image:caption>Editorial inspirado en los teens de los 90s para LIFESTYLE KIKI.</image:caption>
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  <url>
    <loc>https://www.weareklueless.com/about</loc>
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    <lastmod>2025-07-12</lastmod>
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      <image:title>About us - ¿Quiénes somos?</image:title>
      <image:caption>Luis Vera tiene una gran trayectoria en el área de Visual Merchandising, Estilismo de Moda y Coolhunting donde ha trabajado para grandes marcas nacionales e internacionales durante los últimos 7 años. Maite Torres es publicista, comunicadora de moda y estilista con más de 6 años de experiencia en distintas áreas de la industria de la moda para empresas nacionales e internacionales. A finales del 2020 realizó una pasantía con Vogue Spain.</image:caption>
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      <image:title>About us - Who are we?</image:title>
      <image:caption>Luis Vera has a great track record in the field of Visual Merchandising, Fashion Styling, and Coolhunting, where he has worked for major national and international brands over the last 10 years. Maite Torres is an advertising professional, fashion communicator, and stylist with over 9 years of experience in various areas of the fashion industry for both national and international companies. In late 2020, she completed an internship with Vogue Spain.</image:caption>
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      <image:title>About us - ABOUT KLUELESS</image:title>
      <image:caption>Klueless is a fashion styling and image consulting studio for editorials and advertising. We analyze and understand fashion trends to apply them in our productions and communicate them to the target audience. We create and develop aesthetic concepts around a product, service, or idea to meet their needs and strengthen their brand image through fashion. Klueless was founded by Luis Vera and Maite Torres in 2015. We are two fashion enthusiasts who love the digital world.</image:caption>
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      <image:title>About us - KLUELESS</image:title>
      <image:caption>es un estudio de estilismo de moda y asesoramiento de imagen para editoriales y publicidad. Analizamos y entendemos tendencias de moda para aplicarlas en nuestras producciones y comunicarlas al público objetivo. Creamos y desarrollamos conceptos estéticos al rededor de un producto, servicio o idea para satisfacer sus necesidades y fortalecer, a través de la moda, su imagen de marca. Klueless fue creado por Luis Vera y Maite Torres en el 2015. Somos dos apasionados por la moda y el mundo digital.</image:caption>
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